Solve to Learn #03:
Dan Prudhomme | February 19, 2023
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In today’s digital age, social media and television have become dynamically powerful mediums for information and entertainment.
They have the power to influence the way we think, act and ever perceive the world around us.
Boost your critical thinking and problem-solving skills to understand and retain information better within 3 key areas called Solve To Learn.
SITUATION-FIRST
ββMost people take an average of 2-3 minutes to jump to a conclusion versus a diagnosis of the facts.
“The only thing you sometimes have control over is perspective. You don’t have control over your situation. But you have a choice about how you view it. -Chris Pine
SOLVE
Get to know the situation.
“We cannot solve our problems with the same thinking we used when we created them. -Albert Einstein
TO (THE OUTLINE)
Familiarize yourself with the content and understand the outline.
“I always have a basic plot outline, but I like to leave some things to be decided while I write.” – J.K. Rowling
STAR Outlining System
- Situation
- The 5 Whys
- Analysis
- Revenue
LEARN
Embrace the opportunity and absorb the knowledge! Make it happen, my friend!
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” -Benjamin Franklin
STAR Outlining System
Situation
- Home improvement local franchise owner Jane handles social media marketing for her location.
- Jane landed a consulting job at a top TV local station show and was given the task of promoting the show organically using social media on her franchise’s end.
The 5 Whys
- Why do we want to share content with potential customers?
- To engage and create a community of viewers.
- Why is it important to educate and inform potential customers?\
- To demonstrate our expertise and establish trust.
- Why is it important to establish trust?
- To increase the likelihood of conversions and sales by strengthening the relationship.
- Why is it important to increase conversions and sales?
- To generate revenue and grow the business.
- Why is it important to grow revenue in different streams?
- To generate revenue through education and building relationships with potential customers.
Analysis
- Jane created a teaser video for the new TV show and shared it on her company site, YouTube, Facebook, Instagram and LinkedIn.
- Jane included a call to action, encouraging her viewers to engage with the show on social media by using a specific hashtag.
- The response was overwhelming. Jane’s post received thousands of views, likes and comments within hours of being posted.
- The hashtag she created started trending on social media, and people began sharing their thoughts and opinions about the show as was as helped make it destination viewing.
Revenue
- Jane’s innovative approach to promoting the show on social media and television not only generated buzz around the show, but it also helped to build a community of engaged viewers who were eager to share their experiences with others.
- Earned and shared media grew from both Jane and the station’s efforts.
- In addition, paid advertisers were able be sold sponsor opportunities in the program as well as a community partner page.
SEAL THE DEAL
Create a win-win-win situation for your brand, your audience and your platform. That’s what the story of Jane’s efforts showed.
Win for the audience: Social media and television can be used to engage and captivate your audience. Social media platforms like Twitter, LinkedIn, Instagram and Facebook can be used to tease upcoming television programming and provide behind-the-scenes glimpse of production. Television can also be used to create stories that resonate with viewers and inspire them to take action.
Win for the content creators: Television producers and social media managers can use social media platforms to extend their reach by their content and connect with a professional audiences. Articles, blogs and video content can be shared that highlights behind-the-scenes of the television programming.
In both cases, learning helps business owner and producer develop their skills and knowledge, allowing them to perform at their best and reach their full potential.
Just keep unriddling!
DP
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RESOURCES
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