STL #2: Memorizing is temporary but learning is permanent

Solve to Learn #02:

Dan Prudhomme | February 12, 2023

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Boost your critical thinking and problem-solving skills to understand and retain information better within 3 key areas called Solve To Learn.

SITUATION-FIRST

​​Most people take an average of 2-3 minutes to jump to a conclusion versus a diagnosis of the facts.

But there’s room for a better outcome.

Critical thinkers:

• Ask questions
• Gather relevant information
• Think through solutions and conclusions
• Consider alternative systems of thoughts
• Communicate effectively

SOLVE

“Every game gives you a new challenge, and new problems to solve.” -Ander Herrera

Get to know the situation.

Solution solvers:

• Identify and define the problem
• Produce possible solutions
• Evaluate the options
• Choose the best solution
• Implement the solution
• Evaluate the outcome

TO (THE OUTLINE)

“We cannot agree on everything but we must agree on the framework.” -Benny Gantz

Familiarize yourself with the content and understand the outline.

STAR Outlining System

1. Situation
2. The 5 Whys
3. Analysis
4. Revenue

LEARN

“Tell me and I forget. Teach me and I remember. Involve me and I learn” -Benjamin Franklin

Embrace the opportunity and absorb the knowledge! Make it happen, my friend!

STAR Outlining System

Situation

• Small business is brainstorming content types to share with potential customers.

The 5 Whys

• Why do we want to share content with potential customers?
  • To educate and inform them about our solution and build relationships.
• Why is it important to educate and inform potential customers?
  • To demonstrate our expertise and establish trust.
• Why is it important to establish trust?
  • To increase the likelihood of conversions and sales.
• Why is it important to increase conversions and sales?
  • To generate revenue and grow the business.
• Why is it important to grow revenue in different streams?
  • To generate revenue through education and building relationships with potential customers.

Analysis

• Blog Posts: Share information and education articles that provide value to potential customers.
• Case Studies: Highlight the success stories of your current customers and how your solution has helped them.
• Infographics: Present complex information in a visually appealing format that is easy to understand.
• Webinars: Offer interactive sessions where potential customers can ask questions and learn more about your solution.
• Videos: Use video content to highlight your solution and bring your product or service to life.
• E-books: Offer in-depth information on a specific topic related to your solution.
• Whitepapers: Share research and data-driven insights that demonstrate your expertise in your field.
• Product Demos: Give potential customers a hands-on look at your solution and how it works.
• Testimonials: Share customer testimonials and reviews to build trust and credibility with potential customers.
• Newsletters: Stay in touch with potential customers by providing regular updates, news and insights.

The content types would align with the goal of generating revenue through educating and building relationships with potential customers.

 Revenue

• Blog posts: Blog posts can drive traffic to your website, increase brand awareness and position your company as a thought leader in your industry, which can ultimately lead to increase revenue.
• Case studies: Sharing success stories from your current customers can help build credibility and demonstrate the value of your solution, potentially leading to increased sales and revenue.
• Infographics: Infographics can effectively communicate complex information, making it more accessible and appealing to potential customers. This can increase engagement and lead to increased conversions and revenue.
• Webinars: Webinars can be used to educate potential customers about your solution, build relationships and generate leads. If you offer paid webinars, you can directly generate revenue from them.
• Videos: Videos can help build emotional connections with potential customers and provide a more engaging and memorable experience. This can increase conversions and ultimately lead to increased revenue.
• E-books: E-books can be used as a lead magnet to attract potential customers and generate leads. You can offer them for free in exchange for contact information or charge for access.
• Whitepapers: Whitepapers can position your company as a thought leader and provide valuable insights and information to potential customers. If you charge for access to your whitepapers, this can generate revenue.
• Product Demos: Product demos can help potential customers understand the value of your solution and make informed purchase decisions. This can directly increase sales and revenue.
• Testimonials: Testimonials can build trust and credibility with potential customers, potentially increasing conversions and revenue.
• Newsletters: Newsletters can be used to keep potential customers engaged and informed about your solution, build relationships and generate leads. If you offer paid newsletters you can directly generate revenue from them.

The revenue potential of the content types shared with potential customers will vary based on several factors such as the target audience, the value proposition, the marketing strategy, platforms utilized and the overall business model.

This approach are ways to generate new revenue through new content.  It is an approach for business owners that align with the objective(s) at hand.  

Content that based on upfront costs, rate charged and multipurpose reiterations across platforms can be maximized for business growth and increased market share.

SEAL THE DEAL

It is Super Bowl Sunday. 

“Memory is temporary but learning is permanent” applies to both student athletes and professional athletes. My children have been student athletes in softball and football at both the high school and college levels.

For both groups, memorizing plays and strategies can be import ant in the short term, but it’s much more valuable to have a deep understanding of the game, techniques and concepts.

This type of learning allows athletes to adapt and improvise in real-time, rather than relying solely on memorized routines.

For student athletes, this type of learning can help them excel in their sport and perform at a higher level. It can also prepare them for a successful athletic career, should they pursue one, by developing critical thinking skills, problem-solving abilities, and a strong foundation of athletic knowledge.

For professional athletes, this type of learning is essential for success at the highest level of competition. It allows them to continuously improve and stay ahead of their competition. Additionally, learning and understanding the game at a deeper level can extend their career by enabling them to make adjustments and adapt to changes in the sport over time.

In both cases, learning helps athletes develop their skill sand knowledge, allowing them to perform at their best and reach their full potential.

Put it all in place:

• Situation: Brainstorming content types to share with potential customers.
  • Example: DICK’S Sporting Goods adds product demos and videos as part of expanded newsletter content and tailors during softball, football, etc.
• Why Summary: Grow revenue, Increase market share; Upsell current customers; Gain new business
  • Gain new customers, expand revenue streams and maximize local impact of both store locations and online store fronts.
• Analysis: Select the content type(s) that can have a positive impact on EBITDA (earnings before interest, taxes, depreciation and amortization, is an alternative measure of profitability by net income
  • EBITDA = Revenue – Operating Expenses (excluding depreciation and amortization)
  • Newsletters are already on a publishing schedule.
  • Videos can be expanded by local store and corporate support plus be included in newsletters and across platforms.
  • Demos can be expanded by local store and corporate support plus be included in newsletters and across platforms.
• Revenue: The total amount of money a company earns from its operations. The bottom-line impact given the content types chosen, talent involves, costs informed, implementation and maintenance.  
  • Video, demos along with newsletters can grow current customers and attract new targets within its audience such as softball, football and more.
  • The marketing strategy, platforms used and the overall business model can be tailored accordingly.

Just keep unriddling!

DP

RESOURCES

​Read past issues of Solve To Learn at Solve To Learn Newsletter