Segment Sage: The Secret to Better Targeting & Higher Conversions

The Secret to Better Targeting & Higher Conversions

Dan Prudhomme | March 1, 2025

Read on dcprudhomme.me​

Read time: 3 minutes

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Welcome to Segment Sage: Signals into Sales—my weekly newsletter where I share actionable sales and content strategies from my experience as a sales pro and creator.

 Looking for my Cheat Sheet PDFs? Recent ones are at the bottom of this email, along with previous issues.

 This Issue:

A strong segmentation foundation isn’t optional—it’s the key to business growth and revenue optimization.

→Misaligned audience targeting = wasted efforts.
→Smart segmentation = amplified success and real impact.

This issue breaks down foundational segmentation strategy in marketing—so you can target smarter and convert better.

 Stay tuned for more Segment Sage insights next week!

1 Insight

Targeting done wrong. | Misaligned targeting leads to wasted effort, while smart segmentation amplifies success and drives higher conversions.

 Example:

Misaligned targeting leads to wasted effort, while smart segmentation amplifies success and drives higher conversions.

 Example:

I once launched a campaign with perfect messaging—but the results fell flat. The reason? Wrong audience.

When I refined segmentation based on intent signals, conversions doubled.

 Takeaway: Knowing who’s ready to buy is just as important as knowing what they need.

1 Action

Focus on Behavior, Not Just Demographics. | Track what customers actually buy—not just who they are.

 Example:

A local coffee shop struggled with slow mornings. Instead of running generic ads, they targeted remote workers nearby with an early-bird coffee deal.

The result? More foot traffic, more sales, and repeat customers.

 Takeaway: Behavior-based targeting beats broad audience assumptions.

 1 Resource

Leadership Niche Messaging Playbook – Learn how to align your segmentation with real demand, not assumptions: https://lnkd.in/eXSuNrUy. 

Example:

A local shoe store ran ads for “women 30-50,” but sales struggled. The issue? Age wasn’t the problem—pain was.

They shifted their messaging to focus on nurses and service workers needing all-day comfort. Sales jumped.

Takeaway: Solve the right problem, and your customers will find you.

Get SageStamped: Your Recap & Action Plan 

Misaligned targeting = wasted effort.

Smart segmentation = higher conversions.

 Action Item:

→Focus on customer behavior, intent, and real demand—not just broad demographics.

Step 1: Identify the real need
→ What pain points drive your customers' decisions?

Step 2: Segment by behavior, not just demographics
→ Who benefits most from your product/service?

Step 3: Refine your messaging
→ Speak directly to their biggest challenge.

Step 4: Test and optimize
→ Run A/B tests to see what resonates most.

Resources 

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Read past issues of Segment Sage (formerly Niche Notes).