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Ever nailed the ad...
but lost them at the next click?
When your audience’s attention doesn’t match your message, the sale slips away.
Welcome to Segment Sage: Signals Into Sales.
Your weekly drop of actionable sales and content strategies, drawn from real-world experience in segmentation, sales, and funnel clarity.
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This Week’s: 1 Sage Shift That Lights Up Conversions
Most funnels don’t break at the top.
They break in the middle right after the first click.
You caught their eye.
Then lost their interest.
That’s a funnel misfire.
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This Week's Micro-Syncs:
Self — You can’t lead others if you’re lost yourself.
Audience — If you don’t feel it, they won’t follow.
Message — You talk their talk. They walk your walk.
Funnel — Caught their eye...lost their interest.
Growth — You optimized. They overcomplicated.
Here’s how it usually plays out:
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TOFU (Top of Funnel): You get the click.
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MOFU (Middle of Funnel): You confuse the lead.
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BOFU (Bottom of Funnel): You never even get a shot.
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 Cheat Sheet PDFs:
Access these and previous issues at the bottom of this email.
Stay tuned for more Segment Sage insights next week.
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1 Sage Shift That Lights Up Conversions
