The Business Creator's Marketing Mastermind #08

Dan Prudhomme | May 28, 2023

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WHO I’M QUOTING:

"A small business is an amazing way to serve and leave an impact on the world you live in." -Nicole Snow

WHAT’S ON READING RADAR:

"Feel Good and Do Well by Doing Good: A Proposition That Social Entrepreneurship and Corporate Social Responsibility Can Be the Model for Business Success and Personal Happiness" by Peter Milewski

This book looks at successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. True-life examples of corporate social responsibility that the book relies on to make its point. 

WHAT’S NEW IN AI FOR BUSINESS:

Implement the "10/10/10" rule to help with doing well decision-making. 

ChatGPT Prompt: Examine the potential outcomes of {decision} in the short term (10 minutes), medium term (10 months), and long term (10 years) through the lens of feeling good and doing well by doing good. How should these different timeframes shape my perspectives on the decision, considering both personal fulfillment and the positive impact I can make?

STAR OUTLINING SYSTEM BUSINESS CASE:

Situation

• A veteran SMB owner is considering implementing a new marketing strategy to increase revenue and increase their customer base. 

The 5 Whys

• Why is implementing a new marketing strategy important? 

• To attract more customers and increase revenue. 

• Why is attracting more customers and increasing revenue essential? 

• It will help the veteran SMB sustain growth, remain competitive, and achieve long-term success. 

• Why does the veteran SMB need sustained growth and competitiveness? 

• To ensure financial stability, create job opportunities, and contribute to the local economy.

• Why is job creation and contributing to the local economy significant? 

• As a veteran SMB owner, it aligns with their values and desires to make a positive impact on the community.  

• Why is making a positive impact on the community important? 
  

• It provides personal fulfillment and reflects on the veteran SMB owner's commitment to social responsibility. 

Analysis

• Implementing a new marketing strategy can lead to several positive outcomes for the veteran SMB:

  • Increased brand visibility and customer awareness. 
  • The attraction of new customers and expansion of the customer base.
  • Higher sales and revenue growth. 

Revenue

• The implementation of the new marketing strategy has the potential to general substantial revenue growth for the veteran SNB, leading to increased profitability and financial stability.  

ACTIONABLE TIP:

Develop informative and engaging content that educates customers about the veteran SMB's products, services, or industry while providing an entertaining experience.  This could include videos, blog posts, podcasts, or interactive online experiences. 

SUCCESS STORY:

A military veteran started a small consulting business after leaving the armed forces. With his expertise and experience, he aimed to provide valuable strategic guidance to businesses in need. However, in the highly competitive consulting industry, establishing a solid client base was challenging. The veteran decided to implement a new marketing strategy that incorporated edutainment. 

He began creating informative and engaging content, including blog posts, videos, and webinars, where he shared his insights on strategic planning and business growth. He infused creativity into his content by using storytelling techniques and visually appealing elements, making the educational materials entertaining and relatable. As a result, he attracted clients and experiences growth. 

Q&A:

Here's an example of a question received about specific strategies to create edutainment.  The approach can be used in your relevant business. 

Q: What specific strategies can be used to create engaging and educational content? 

A. A SMB owner can employ various strategies to create engaging and educational content. The utilization of storytelling techniques to make the business owner's content relatable and interesting, incorporating visuals and graphics to enhance the learning experience, and exploring interactive platforms like webinars and social media engagement for two-way communication. 

If you have any questions or requests like the above Q&A example when it comes to response, please feel free to DM or email me at [email protected]. I'm always happy to connect, impact, and share.

UNLEASHING YOUR INNER MASTERMIND:

By aligning your strategies with the needs of your customers and leveraging your unique strengths, you can make a positive impact while achieving long-term success. 

Recognize the value of social responsibility and integrated it into your business practices, fostering a strong bond with your community. Through this approach, you unlock your inner mastermind, creating a thriving business that not only serves its customers but also uplifts and supports the community around you. 

Bult trust. Build authority. Gain business. 

RESOURCES

Revolutionize Your SMB's Social Media Game - The "Must Have" 10 Growth Strategies to Check Off Now!  Download now

Read past issues of The Business Creator's Marketing Mastermind in The Business Creator's Marketing Mastermind Newsletter. 

Read past issues of Solve to Learn in Solve To Learn Newsletter.