The Business Creator's Marketing Mastermind #06

Dan Prudhomme | May 14, 2023

Not Subscribed Yet?

Join Free

WHO I’M QUOTING:

"Marketing is no longer about the stuff that you make, but about the stories, you tell, and the conversations, you create with your audience." -Seth Godin

WHAT’S ON READING RADAR:

"Contagious: Why Things Catch On: by Jonah Berger

This book explores why certain ideas, products, and behaviors catch on while others don't. 

"Building a StoryBrand: Clarify Your Message So Customers Will Listen: by Donald Miller

This book offers a step-by-step guide for creating a clear and compelling message that resonates with your audience.  

WHAT’S NEW IN AI FOR BUSINESS:

AI-powered personalization allows businesses to deliver more targeted and relevant content to their audience that can help impact conversations. 

By analyzing customer data and behavior, AI can create personalized recommendations, offers, and experiences that resonate with each customer. 

A

STAR OUTLINING SYSTEM BUSINESS CASE:

Situation

• A small business is looking to grow its customer base and increase revenue.

The 5 Whys

• Why is creating a conversation with the audience important? 

• It helps build relationships with customers and creates a sense of connection and loyalty.

• Why is building relationships and connections with customers important? 

• It leads to repeat business, referrals, and word-of-mouth marketing. 

• Why is repeat business, referrals, and positive word-of-mouth marketing important? 

• They are all key drivers of business growth and revenue. 

• Why are business growth and revenue important? 

• It allows the business to invest in new products, services, and marketing strategies, which can attract new customers and drive further growth. 

• Why is investing in new products, services, and marketing strategies important? 
  

• It helps the business stay competitive and relevant in an ever-changing marketplace. 

Analysis

• By creating a conversation with its audience, the business can build relationships, gain valuable insights into customer needs and preferences, and create a more engaging customer experience. 

Revenue

• The business is looking to increase revenue by 25% in the next year by growing its customer base and improving customer retention. 

ACTIONABLE TIP:

You could use short video tutorials or social media posts that teach your audience something new while being fun and engaging to generate conversation and engagement. To make your content more entertaining, you could use humor, storytelling, or interactive elements like quizzes or polls.

Bult trust. Build authority. Gain business. 

SUCCESS STORY:

To incorporate audience conversations into their marketing strategy, an SMB started by creating a customer persona based on their target audience's demographics, interests, and pain points. 

They used social media to engage with their audience by asking questions, responding to comments, and sharing user-generated content. 

By using these tactics, the business was able to create a conversation with its audience and gain valuable insights into their preferences and needs. 

Q&A:

Here's an example of a question received about how to create a conversation.  The approach can be used in your relevant business. 

Q: How can I create a conversation with my audience on social media? 

A. One way to create a conversation with your audience on social media is by asking questions and starting discussions around topics that are relevant to your business or industry. You can also respond to comments and messages in a timely manner to show you are listening to your audience and value their feedback. By creating a two-way dialogue with your audience, you can build stronger, relationships, generate conversations, increase engagement, and foster a sense of community around your brand.

If you have any questions or requests like the above Q&A example when it comes to response, please feel free to DM or email me at [email protected]. I'm always happy to connect, impact, and share.

UNLEASHING YOUR INNER MASTERMIND:

The key to creating a conversation with your audience and growing your business is to develop engaging educational content that provides value and entertainment, which can be done through various platforms such as social media, websites, videos, infographics, webinars, or live events. 

Bult trust. Build authority. Gain business. 

RESOURCES

Revolutionize Your SMB's Social Media Game - The "Must Have" 10 Growth Strategies to Check Off Now!  Download now

Read past issues of The Business Creator's Marketing Mastermind in The Business Creator's Marketing Mastermind Newsletter. 

Read past issues of Solve to Learn in Solve To Learn Newsletter.