The Business Creator's Marketing Mastermind #05
Dan Prudhomme | May 07, 2023
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WHO I’M QUOTING:
"Organizing is what you do before you do something so that when you do it, it is not all mixed up." -A.A. Mine
WHAT’S ON READING RADAR:
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
This book explores the most common challenges faced by small business owners and provides practical strategies for organizing and systematizing your business to create efficiency and profitability.
"Getting Things Done: The Art of Stress-Free Productivity" by David Allen
This book offers a comprehensive system for organizing and managing your workload, practicing practical tips for streamlining, your workflow, prioritizing tasks and staying focused on what matters most.
WHAT’S NEW IN AI FOR BUSINESS:
One popular AI tool for organizing customer service priorities is called "Chatbots".
Chatbots are computer programs designed to simulate conversation with human users, typically through messaging applications, websites, or mobile apps.
Chatbots can handle simple and repetitive tasks such as answering FAQs, providing basic product information, and resolving common issues, freeing up business owners to focus on more complex customer interactions.
STAR OUTLINING SYSTEM BUSINESS CASE:
Situation
- A heating & air company has seen a decrease in revenue starting in Q1 into mid-Q2 this year despite increased marketing efforts.
The 5 Whys
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Why has revenue declined in revenue?
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Why are fewer customers scheduling appointments?
- Because we are not generating enough leads.
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Why are we not generating enough leads?
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Why are our marketing strategies not effective?
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Why are we not targeting the right audience?
Analysis
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To boost revenue, the heating and air company needs to conduct market research to refine its marketing strategies and target its audience more effectively, as the root cause of its revenue decline was a lack of effective marketing due to not targeting the right audience.
Revenue
- By implementing a targeted marketing strategy based on customer research, the company can expect to see an increase in lead generation and service calls, ultimately resulting in a boost in revenue.
ACTIONABLE TIP:
Create educational and entertainment content that resonates with your target audience on various platforms, such as social media and your website.
For example, you can create short videos or infographics that provide valuable information about your products or services while incorporating humor or interesting visuals to make the content more engaging.
You can also host webinars or live events that provide educational value to your target audience while incorporating elements of entertainment such as interactive polls or Q&A sessions.
By creating content that combines education and entertainment, you can capture the attention of your target audience. The heating and air company can offer free webinars or live events that provide expert advice on common HVAC issues and solutions, and engage with their audience through interactive Q&A sessions on social media polls.
Bult trust. Build authority. Gain business.
SUCCESS STORY:
.A heating and air company created short videos and infographics on their social media channels that provided valuable information about HVAC maintenance, tips for improving indoor air quality, and other helpful insights.
They hosted free webinars on their website where they provided expert advice on common HVAC issues and solutions and answered audience questions through interactive polls and Q&A sessions. They created a video series to share across platforms to promote their Q&A as well as live footage to showcase post-event (s).
By consistently creating and sharing educational and entertainment content, the company was able to capture the attention of its target audience and establish itself as a trusted authority in the HVAC industry.
Q&A:
Here's an example of a Q&A that a heating and air company could conduct using the edutainment strategy. In terms of organizing, it allows the business owner to have an approach to share with the team and/or an automatic Q&A answer. A similar approach can be used for other businesses as well.
Q: What should I do if my HVAC system is making strange noise?
A. Great question! There are a few possible reasons why your HVAC system might be making a strange noise, such as loose parts, dirty filters, or a failing compressor. It's important to address these issues promptly to avoid further damage to your system. We recommend scheduling a professional inspection with a licensed HVAC technician who can diagnose and repair the problem.
As you can see, this answer provides valuable information to the customer while also incorporating a conversation tone and helpful tips. This type of Q&A can be conducted through social media platforms or as part of a larger educational webinar.
If you have any questions or requests like the above Q&A example when it comes to response, please feel free to DM or email me at [email protected]. I'm always happy to connect, impact, and share.
UNLEASHING YOUR INNER MASTERMIND:
Create engaging educational content on various platforms like social media and websites through videos, infographics, webinars, or live events that provide value and entertain your target audience.
Bult trust. Build authority. Gain business.
RESOURCES
Revolutionize Your SMB's Social Media Game - The "Must Have" 10 Growth Strategies to Check Off Now! Download now
Read past issues of The Business Creator's Marketing Mastermind in The Business Creator's Marketing Mastermind Newsletter.
Read past issues of Solve to Learn in Solve To Learn Newsletter.
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