The Business Creator's Marketing Mastermind #2

Dan Prudhomme | April 16, 2023

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WHO I’M QUOTING:

For me, everyone has many personas." -Christian Louboutin

WHAT’S ON READING RADAR:

"The User Persona Handbook: How to Create and User Personas for the Design and Development of Products and Services" by Smart Up Visuals

This book provides a comprehensive guide on creating and using personas for products and service design. 

"Building Personas for Social Media Marketing" by Stefanos Loukakos

This book focused on creating personas specifically for social media marketing and advertising campaigns.  

WHAT’S NEW IN AI:

High-Value Persona Concept (via ChatGPT)

This prompt will give you a complete concept outline for an initial persona. It is surprisingly powerful and will give you a very strong first draft when it comes to brainstorming ideas.

If ChatGPT stops in the middle of the reply, use any of these to make it continue, without restarting:

Continue exactly where you left off

or

Continue where you left off at "last words it wrote..."

High-Value Persona Concept Prompt (enter this plus the brief paragraph below in ChatGPT)

You are a professional real estate [enter profession services specialty] expert. I want you to help me create a targeted persona for my marketing efforts.  It should work as a target description, where the entire demographics, behavior, and title are included. 

IMPORTANT: Format everything using Markdown

STAR OUTLINING SYSTEM

Situation

• Creating effective personas that incorporate customer data and behavior is essential for real estate agents to stay ahead of the competition and deliver the personalized experiences that clients expect. 

The 5 Whys

• Why is it important to incorporate customer data and behavior into personas? 

• Because it helps real estate agents gain insights into their clients' needs and preferences and deliver more personalized and relevant experiences. 

• Why is personalization becoming more important in real estate? 

• Because clients are seeking more personalized and customized experiences and are more likely to work with agents who understand and cater to their individual needs. 

• Why is it challenging to create effective personas in real estate? 

• Because it requires a deep understanding of client behavior and preferences, as well as technical expertise in data analysis and persona development. 

• Why is it important to analyze the effectiveness of personas in real estate? 

• So that real estate agents can identify areas for improvement and optimize their marketing strategies to better meet the needs of their clients. 

• Why is revenue a critical metric to measure in real estate marketing? 

• Because it is a key indicator of the success of a marketing campaign and can help real estate agents make data-driven decisions to improve their ROI. 

Analysis

• To create effective personas in real estate, agents need to analyze customer data and behavior to gain insights into their needs and preferences. 

Revenue

• By creating effective personas that accurately reflect their clients' profiles and needs, real estate agents can deliver more personalized and relevant experiences to their clients, leading to higher engagement and conversion rates. 

ACTIONABLE TIP:

A real estate agent could create a series of educational videos that use real-world scenarios to demonstrate the importance of persona development and analysis in real estate marketing. The videos could include interactive elements such as quizzes or polls to encourage audience participation and engagement.

By incorporating elements of edutainment into business content and creation, businesses can increase audience engagement and create more memorable and impactful experiences for their target audience. 

SUCCESS STORY:

A real estate agency struggled to attract high-value clients in a competitive market. They created educational videos focused on persona development and analysis in real estate marketing, using data to improve ROI. The videos were entertaining and informative and promoted through social media and email.

The result? Increased website traffic, engagement, and inquiries from high-value clients.

This approach helped the agency differentiate itself and deliver personalized experiences to clients, resulting in increased revenue and a stronger ROI.

Q&A:

Last week, I received topics regarding real estate, law firms, and accounting for professional services SMBs. While I will address other questions in the future, I found that the themes of the real estate agent persona topic had relevance and interest for other business owners as well.

If you have any questions, please feel free to DM or email me at [email protected]. I'm always happy to connect, impact, and share.

UNLEASHING YOUR INNER MASTERMIND:

One of our fellow Masterminds sent me an example of a real estate agent's situation that highlights the importance of identifying your persona and target audience.

To become a mastermind of any scenario, it is essential to solve problems, take actionable steps, implement SMB tips, evaluate the success of those implementations, and learn lessons from them.

Think Strategically, Act Purposefully. 

DP

RESOURCES

Revolutionize Your SMB's Social Media Game - The "Must Have" 10 Growth Strategies to Check Off Now!  Download now

Read past issues of The Business Creator's Marketing Mastermind in The Business Creator's Marketing Mastermind Newsletter.