The Business Creator's Marketing Mastermind #01

Dan Prudhomme | April 09, 2023

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This is the first issue of The Business Creator's Marketing Mastermind!

Apologies for any confusion. It has been previously called Solve to Learn. But after feedback from subscribers and questions received when applying real-life recommendations from fellow masterminds, I'm excited to launch it to the world.

You will still get how to incorporate solving to learn into daily solution-solving through the business creator lens.  However, business owners will get 1 actionable tip every Sunday for business content + creator strategy. 

Dive into the latest insights and strategies to help you grow your business. As always, the focus is on providing you with actionable tips and data-driven edutainment that will help you master your marketing strategy.

Unlock how to become a "mastermind" in persona development, targeting strategy, messaging, and impact.

Let's get started!

WHO I’M QUOTING:

"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it." -Henry Ford

WHAT’S ON READING RADAR:

"Building a StoryBrand" by Donald Miller

This book focuses on creating a clear and compelling message for your business by using the power of storytelling. It offers practical tips on how to clarify your message, engage with your audience, and grow your business.

"Contagious: Why Things Catch On" by Jonah Berger

This book explores the science behind why some products, ideas, and behaviors become popular and go viral. Berger presents six key principles, including social currency, triggers, emotion, public visibility, practical value, and stories, that can make something contagious and discusses how these principles can be applied to marketing and advertising,

STAR OUTLINING SYSTEM- SCENARIO:

Situation

• A professional services SMB has noticed a decline in revenue over the past few months and wants to understand why and how to turn things around. 

The 5 Whys

• Why has revenue declined? 

• The number of new clients has decreased.

• Why has the number of new clients decreased? 

• The company has not been actively marketing its services. 

• Why has the company not been actively marketing its services? 

• The marketing team has been focused on other priorities as well as its status quo clientele for renewals. 

• Why does the marketing team been focused on the priorities? 

• The team has been working on a new service offering that is not ready to launch. 

• Why has the company not allocated resources to marketing during this time? 

• The team assumed that their current deals would continue to refer new business.

Analysis

• Based on the above answers, it's clear that the decline in revenue is due to a lack of marketing efforts.

• The company needs to prioritize marketing to bring in new clients and increase revenue.

• They also need to communicate better internally and align their priorities to ensure that marketing efforts don't fall by the wayside in the future.

Revenue

• To turn things around, the company could invest in a targeted digital marketing campaign to reach potential new clients.
• They could also work on developing a referral program to incentivize current clients to refer new businesses.
• By increasing its marketing efforts and leveraging existing clients, the company can aim to bring in new business and increase revenue.

ACTIONABLE TIP:

To address both the lack of current business and new services on the horizon, the owner must focus on persona development as its first step with the marketing team. 

One actionable tip for persona development that incorporates edutainment and a data-driven approach is to create a "persona quiz" on its website or social media channels. This quiz should include fun and engaging questions that are relevant to your target audience's interests and pain points.

Once users complete the quiz, they should be presented with a customized persona report that includes data-driven insights and recommendations for how to better target and message that particular persona.

This approach not only provides an interactive and entertaining experience for users but also allows the marketing team to gather valuable data on your audience and their needs.

You can also use this data to create more personalized content and messaging that resonates with your target audience, ultimately driving higher engagement and conversions.

SUCCESS STORY:

A small law firm specializing in immigration law found itself struggling to attract new clients despite its expertise in the field.

After conducting research on their target audience, they discovered that many potential clients were hesitant to seek legal help due to fear of high costs and confusing legal jargon.

To address these concerns, the law firm decided to revamp its messaging strategy to focus on clear and concise communication that emphasized its commitment to providing affordable legal solutions.

They also created educational content on their website and social media channels that explained common legal terms and procedures in a user-friendly way.

Additionally, the firm used targeted advertising to reach potential clients who were most likely to need their services based on demographic and geographic data.

They also leveraged client testimonials to showcase their successful track record and build trust with potential clients.

As a result of these efforts, the law firm saw a significant increase in new clients and a boost in overall revenue.

By focusing on persona development, targeting strategies, messaging, and impact, they were able to better understand their audience's needs and preferences, and tailor their marketing efforts accordingly.

Q&A:

Q: What was the situation facing the professional services SMB?

A: The SMB was facing a lack of current business and had new services on the horizon.

Q: Why did the marketing team focus on persona development as the first step?

A: The marketing team recognized that persona development is a critical first step in creating targeted and effective marketing campaigns that resonate with potential customers.

Q: How did the marketing team incorporate edutainment and data-driven strategies into their persona development process?

A: The marketing team used a variety of techniques to make their persona development process engaging and informative.

They conducted surveys and interviews to gather data about their target audience and then used that data to create detailed persona profiles that included information about their customers' pain points, goals, and preferences.

They also created interactive content, such as quizzes and infographics, that helped educate their target audience about the services they offer and how they can help solve their customers' problems.

Q: What was the outcome of the marketing team's persona development efforts?

A: The marketing team's persona development efforts helped them create targeted and effective marketing campaigns that resonated with their target audience. They were able to increase their customer base and revenue, and also establish themselves as a thought leader in their industry.

UNLEASHING YOUR INNER MASTERMIND:

The professional services firm's situation highlights different priorities within an SMB, especially in the legal space.

To become a mastermind of a given scenario, one may need to solve problems to better understand the situation, take actionable steps to change course, implement tips for small and medium-sized businesses (SMBs), evaluate the success of these implementations, and learn lessons from them.

Think Strategically, Act Purposefully. 

DP